We are calling all collectors! Custom Skateboard Triptych featuring a reproduction of Cronin's 2020 painting ME, WE, US, made of high-quality Canadian maple! (Please note, they are an 8 to 10-week turnaround).
Cronin created the original piece, Me, We, Us, in collaboration with author Shelly Tygielski @mindfulskategirl in response to her book, Sit Down To Rise Up. It didn't take long to understand that Shelly was our people. Giving back to our community, supporting agents of change, and doing good work are a big part of our lives, both personally and professionally, and the same for Shelly. She gets it, and then some. She approaches life with an eye for how best she can make the world a better place, and not in some vague way, she is the real deal. One example is her response to the pandemic. Check out Pandemic of Love, a global movement rooted in mutual aid.
About The Boards - Heat Transfer Process:
Entire bottom, full-color printing is achieved by transfer printing. A custom skateboard heat transfer is a form of screen printing. Each transfer carrier sheet is printed in reverse order with screen printing ink and digital ink. To apply the transfer graphic the printed transfer sheet is aligned to the deck and run through a heated silicone rubber roller machine that heats the specially formulated ink. Through heat and pressure, the ink on the transfer sheet forms a chemical bond to the skateboard deck. After curing the plastic carrier sheet is peeled back leaving the ink bonded to the deck. Special formulations of ink and skateboard deck coatings make a tight bond.