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    Blog — Campaigns

    "The Box" Returns to Brooklyn This Weekend, June 23rd

    WE FEEL LUCKY
    When it comes to partnerships, we’re lucky.

    It’s no secret: CronArtUSA is “working toward the greater good,” as Artist Ryan Cronin says about our mission. It’s why we started our 12 Months of Giving Fund in the first place, which is where our idea for “The Box” (our socially-conscious collaboration with current 12 Months of Giving Recipient Go Doc Go) even came from.the box ryan cronin

    And guess what? This weekend, in our latest partnerships with University Settlement and the LGBT Cancer Network, CronArtUSA and Go Doc Go are taking “The Box” out for a third spin: the East Flatbush Community Research School Carnival and Health Fair.

    ABOUT OUR NEWEST PARTNERSHIPS
    Alongside the East Flatbush Community Research School, University Settlement and the LGBT Cancer Network will present the East Flatbush Community Research School Carnival and Health Fair. Through a plethora of sponsors (including NYU Dentistry, NYC Emergency Management, NYC Department of Education, the National Kidney Foundation, Blue Cross Blue Shield, among others), the block party-style fair will provide public health and legal services and consultations for local residents, including dental screenings, STI/HIV testing, benefits checks, as well as immigration and housing legal consultations; “The Box” will be present as one of the public services available throughout the day. Additionally, the festivities children’s activities (bouncy house, face painting, carnival games) as well as rides and food & drink. We are extremely excited to welcome the National LGBT Cancer Network to collaborate and expand our reach with “The Box.”

    lgbt cancer network university settlement

    The East Flatbush Community Research School Carnival and Health Fair will take place on E. 53rd Street (between Winthrop Street and Remsen Street) in Brooklyn, NY this Saturday, June 23rd, from 12:00pm-4:00pm (with a raindate of Saturday, June 30th, same time). Via the MTA Subway: 4 train to Utica Avenue Station, 15 minute walk to the fair. (To plug in your starting address for Google Map directions, click here.)


    ABOUT “THE BOX”
    A revolutionary intersection of art and medicine, “The Box” is a socially-conscious, collaborative, public art installation created by Ryan Cronin of CronArtUSA and Go Doc Go Founder Maggie Carpenter, MD.  “The Box” enables participants to circumvent the traditional pap smear used to screen for cervical cancer. Part self-collection space, part art space, “The Box” is a privacy booth installed in a public location that gives women a safe place to independently swab a sample to be tested for the HPV virus, the leading cause of cervical cancer. “The Box” bypasses traditional medical routes: No exam is necessary.

    the box ryan cronin go doc go

    Early detection is instrumental in preventing the development of cervical cancer. "The Box" had beta installations at the O+ Festival in Kingston, NY and the Old Stone House in Park Slope, Brooklyn, with future installations to come. Though too early in the sampling process to provide conclusive data, at both installations CronArtUSA and Go Doc Go found that 1 in 8 women who self-swabbed in “The Box” tested positive for HPV.  It was this early detection that allowed for referral and further evaluation.

    As a forward-thinking intersection between art and medicine, “The Box” is a true collaboration. “It intricately marries our two professions, while challenging cultural norms of institutionalized control over medicine. This makes care accessible to all audiences, with a particular focus on reaching individuals who otherwise might not have access,” emphasizes Carpenter. “The potential to impact lives is so far reaching.”

    box brooklyn cronin go doc go

    We’re firm believers in F-U-N here at CronArtUSA-- which is why we sat down with "The Box" co-creators Artist Ryan Cronin & Go Doc Go Founder Maggie Carpenter, to learn more about their collaboration. Click below to watch and enjoy: 


    PS: Want to help make sure “The Box” can continue on its journey? Click here to donate to 12 Months of Giving. #FollowTheBox

    "The Box" - A Revolutionary Intersection of Art and Medicine

    "The Box" - A Revolutionary Intersection of Art and Medicine
    A revolutionary intersection of art and medicine, “The Box” is a socially-conscious, collaborative, public art installation created by Artist Ryan Cronin of CronArtUSA, alongside Go Doc Go Founder Maggie Carpenter, MD.  “The Box” enables participants to circumvent the traditional, in-person pap smear method to screen for cervical cancer. Part self-collection space, part art space, “The Box” is a privacy booth installed in a public location that gives participants a safe place to independently swab a sample to be tested for the HPV virus, the leading cause of cervical cancer. “The Box” bypasses institutionalized medical routes: No exam is necessary.

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    Expect A Bike

    Expect A Bike

    You may have noticed ‘Expect A Bike Ahead’ lawn signs have been popping up all over New Paltz and the surrounding area. In fact, there are more than 100 of these signs but not because CronartUSA put them out there.

    It all started with Art.

    In September of 2016, Gaby O’Shea was struck by a vehicle and suffered life-threatening injuries. The New Paltz community quickly gathered around Gaby and her family and organized a fundraiser to aid in her recovery and to spark dialogue between motorist and cyclist regarding bike safety. Ryan Cronin offered to create a piece of art and sell it with a portion of the sale going directly to Gaby and her family. ‘Expect A Bike Ahead’ was born and was sold before the paint was dry to one of Cronin’s collectors.

    Art for the world we live in.
    Fast forward several months and Cronin was approached by the Bike Ped Committee and Gaby’s father, Stephen O’Shea asking to use the image for a project they had in mind.

    Ryan Cronin agreed. He’s is a firm believer that art should be in and of the world we live in. It should be a part of our everyday experience, offering us new ways to view the world, and ultimately inspiring dialogue. Turning his piece ‘Expect A Bike’ into a real sign, felt like a really good opportunity to demonstrate this.

    The conversation is growing.

    Two years after creating the artwork, it has been turned in to lawn signs that people are seeing all around town, thanks to the support of O’Connor & Partners, PLLC.  There are conversations all over social media and in the community; “What is this sign?”, “Where did it come from?”, “Where can I get one for my lawn/driveway?”. Some are appalled by it, others embrace it. Cronin is less concerned about people’s responses and is focused on how the image has created a whirlwind of good, bad, and ugly dialogue. In his mind, the piece has accomplished exactly what he intended it to do; get people to pay attention and talk.

    The power of the ‘Expect A Bike’ painting lies in the act of collaboration with the community and the social by-product more than in the physical work itself— in essence, the social interaction is the art and the impact of the project goes beyond the original piece.  We didn’t set out to create a sign but all of Ryan’s work is intended to strike a dialogue and conversation. We are very happy with the power of this piece to do just that.