The painting became the foundation for a scalable grassroots campaign translated into lawn signs, stickers, and other formats—each featuring QR codes linking to health services. The design is adaptable for billboards, buses, and additional public platforms as the campaign expands.

This isn't messaging from a marketing firm—it's fine art translated into public communication, meeting people where they are: at restaurants, pools, beaches, camps, and community gathering spaces in a way that is accessible and easy to digest.

THE APPROACH

Place signs and stickers at every public health-regulated site. Invite discovery. Build trust through visibility, partnership language, and genuine community connection, inviting conversation about what public health is actually doing and our shared responsibility for community wellbeing.

Art is a powerful medium of communication, and this collaborative project of Ulster County Public Health Director Eve Walter and artist Ryan Cronin is a creative and effective way to deliver a very important message --- that public health is both a vital public service of government and a shared responsibility of our community to protect," said Ulster County Executive Jen Metzger. “

For Community Organizations & Advocates:

📣 Share the Model: Art + Public Health partnerships as trust-building tools

🎓 Educational Partnerships: College talks, community presentations

🌐 Social Amplification: #WeArePublicHealth | Tag your local health department